In a $99 million acquisition, Domaines Barons de Rothschild (Lafite) has expanded into Burgundy for the first time by acquiring the esteemed Chablis producer William Fèvre. This strategic move enhances DBR Lafite’s portfolio with high-quality white wines, aligning with the growing consumer interest in Chablis. The acquisition is expected to strengthen William Fèvre’s market position, expand its global reach, and introduce sustainable practices while preserving the estate's unique terroir and winemaking philosophy.
William Fèvre Acquisition Details
Finalized in January 2024, the $99 million acquisition marks DBR Lafite’s initial entry into Burgundy. William Fèvre, a premier Chablis producer, holds 75 hectares of vineyards, including 15.9 hectares of Premier Cru and 15.2 hectares of Grand Cru plots. The deal aligns with rising consumer interest in white wines, particularly as the 2022 Burgundy vintage was praised as "fabulous" by critics. Didier Séguier, William Fèvre’s winemaker and a strong advocate of sustainable viticulture, will remain with the estate to ensure continuity in its commitment to organic and biodynamic practices.
Impact on DBR Portfolio
By acquiring William Fèvre, DBR Lafite diversifies its portfolio, complementing its predominantly Bordeaux-focused holdings with premium Chablis wines. This strategic move positions DBR to capitalize on growing demand for premium Burgundy wines while complementing its established reputation for red wine estates. Furthermore, William Fèvre’s dedication to sustainable viticulture strengthens DBR’s environmental initiatives, furthering its commitment to organic and biodynamic practices across its global estates.
Future Plans for William Fèvre
Under DBR Lafite’s ownership, William Fèvre will continue its focus on sustainable viticulture, with plans for full organic certification of its vineyards beginning with the 2023 vintage. The estate will benefit from DBR’s expertise in plot-by-plot vinification and minimal intervention winemaking, enhancing the expression of Chablis' unique terroir. The estate also aims to reduce reliance on purchased grapes for village-level wines and scale back Petit Chablis production. DBR’s long-term vision for William Fèvre addresses climate change impacts, with risk assessments focusing on potential drought and temperature variations over the next 50 years.
Global Network Benefits
Leveraging its extensive international network, DBR Lafite will significantly enhance William Fèvre’s global distribution and market reach. This collaboration grants William Fèvre access to established relationships in key markets, potentially increasing visibility and sales worldwide. Additionally, the partnership will streamline marketing strategies and distribution efficiencies, offering expanded export opportunities and strengthened market positions in regions where DBR Lafite already has a strong presence. Knowledge exchange with other prestigious estates within DBR’s portfolio is also expected, leading to innovative approaches in vineyard management and marketing strategies.
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