Oxford Landing, a South Australian family-owned winery, has been announced as the official wine partner for the British & Irish Lions' 2025 tour to Australia. To celebrate this partnership, Oxford Landing will release a limited-edition wine label featuring a unique design that merges elements of both brands, available in the UK and Ireland from February 1, 2025.
Limited-Edition Wine Label
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The commemorative wine label will feature Oxford Landing's popular Sauvignon Blanc, the top-selling Australian Sauvignon Blanc in the UK. This unique design aims to bring "the essence of this partnership to life," according to the Executive Director of Marketing and Sales for Oxford Landing. While specific design elements remain undisclosed, the label will merge distinctive features from both Oxford Landing and the British & Irish Lions brands, offering fans a tangible connection to the tour and a taste of the Riverland region's iconic Australian wines.
Partnership Benefits
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The collaboration aims to engage both new and existing fans in the UK and Ireland, leveraging Oxford Landing's popularity and the Lions' historic brand. For Oxford Landing, this partnership aligns with their philosophy of fostering community and showcasing their South Australian heritage. The British & Irish Lions benefit from connecting with an established Australian wine brand, enhancing their presence in the host country. The Chief Commercial Officer of the Lions, expressed excitement about bringing the partnership to life in stores throughout the UK and Ireland, viewing it as an opportunity to reach fans ahead of "one of the most eagerly anticipated tours in Lions history".
2025 Lions Tour Schedule
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2025 British & Irish Lions tour to Australia
June - August 2025
Lions Head Coach: Andy Farrell
Opponents: Australia national team, Super Rugby franchises, invitational side from Australia and New Zealand
The highly anticipated 2025 British & Irish Lions tour to Australia will kick off on June 28 with a match against Western Force in Perth. The tour includes nine games across the country, featuring clashes with Australian Super Rugby Pacific sides and an invitational Australia-New Zealand team in Adelaide. The three-test series against the Wallabies begins on July 19 at Brisbane's Suncorp Stadium, followed by matches at the Melbourne Cricket Ground on July 26 and Sydney's Accor Stadium on August 2. This tour marks the Lions' return to Australia after 12 years, with organizers expecting to attract 40,000 international visitors, providing a significant economic boost to the host cities.
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