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Bibi Graetz's Colore 2016: A Masterpiece Sets New Records in Italian Wine Excellence

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In the rolling hills of Tuscany, where tradition meets innovation, an artist-turned-winemaker is redefining the standards of Italian wine. Bibi Graetz, a name synonymous with creative winemaking and artistic flair, has crafted a masterpiece that recently shattered records at an auction in Switzerland. This is not merely the story of a wine, but a confluence of creativity, terroir, and an unrelenting pursuit of excellence.


The Record-Setting Colore 2016


The spotlight shines on a unique 27-liter bottle of Colore 2016, known as a Primat, which fetched over €102,000, making it the most expensive Italian wine ever sold. Equivalent to 36 standard bottles, this enormous container is more than just a vessel; it is a testament to Graetz's meticulous craftsmanship and the exceptional quality of the vintage. The sale of this bottle at 100,000 Swiss francs underscores the rising prestige of Super Tuscan blends in the global market.


Crafting the Exceptional Vintage


Predominantly made from very old Sangiovese vines, this vintage epitomizes the essence of Tuscany. The grapes are cultivated in poor, sandy soils at high altitudes, with vines sourced from four premier vineyards: Lamole, Vincigliata, Olmo, and Siena. The winemaking process involves fermentation with indigenous yeasts and 20 months of aging in old barriques. The result is a wine that is both powerful and elegant, with a lively tension that reflects the unique terroir.


Price Comparison with Other Prestigious Wines


Though the Primat of Colore 2016 set a new record, its standard 750ml bottles are more accessible, priced at around $200-210. This places Colore among Italy's most prestigious wines, though it remains below the astronomical prices of some global icons like the 1945 Romanée-Conti, which sold for $558,000 in 2018, and the 1992 Screaming Eagle Cabernet, which fetched $500,000 in 2000.


Broader Impact and Market Trends


The success of Colore 2016 is part of a larger trend where Italian wines, particularly from Tuscany, are gaining significant recognition. According to Liv-ex, the fine wine market has seen robust performance from Italian labels, with wines like Sassicaia and Tignanello frequently appearing in the most traded lists. This growing interest is driven by the exceptional quality of these wines and their relatively stable pricing compared to other regions.


The Future of Italian Wine and Innovation


Bibi Graetz’s journey from artist to winemaker is a narrative of innovation and dedication. His other acclaimed wines, such as Testamatta and the Casamatta line, also reflect his mastery and creative vision. Testamatta, a pure Sangiovese, has become one of Italy’s most celebrated wines, showcasing the versatility and depth of this varietal. Meanwhile, the Casamatta range offers vibrant and accessible wines that appeal to a broader audience.



The sale of the 27-liter Colore 2016 is more than a record; it is a milestone that underscores the rising global prestige of Italian wines. Bibi Graetz has not only crafted a wine of exceptional quality but also captured the imagination of wine enthusiasts worldwide. As the fine wine market continues to evolve, the blend of tradition and innovation championed by winemakers like Graetz will undoubtedly shape its future. This record-breaking achievement is a testament to the artistry and dedication that defines the world of fine wine.



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